Warby Parker opens at 184 Middle Street

By New England Real Estate Journal

East Brown Cow celebrated the official opening of Warby Parker’s first Maine retail location at 184 Middle St. in Old Port. The 1,077 s/f storefront – located on the building’s ground floor – introduces Warby Parker’s blend of modern design, accessible eyewear, and holistic eye care.

“The strength of the Old Port’s urban fabric comes from the balance between local businesses and national brands,” said Tim Soley, East Brown Cow president and CEO. “It’s not just about buildings. It’s about shaping an experience that happens when you peruse storefronts; enjoying a moment that invites people to slow down and discover something new. The mix of historic character and an evolving retail landscape — from local entrepreneurs to iconic names like Warby Parker — is what helps create the Old Port’s unique energy and makes it a premier destination for both locals and visitors alike.”